More and more people are using online reviews to shape their consumer habits. Google reviews can become a lucrative asset or your worst nightmare if you don’t properly manage your reviews. Reviews are an invaluable insight into how consumers experience your business.
Reviews are also one of the fastest-growing local ranking factors. Yet so many local businesses aren’t taking advantage of this ranking factor in their SEO strategy.
Just take a look at these eye-opening stats from BrightLocal’s Local Consumer Review Survey 2018:
- 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)
Consumers read an average of 10 online reviews before feeling able to trust a local business
57% of consumers will only use a business if it has 4 or more stars
91% of 18-34 year olds trust online reviews as much as personal recommendations
89% of consumers read businesses’ responses to reviews
Reviews on Google will appear next to your business listing in Maps and in Search, and can help make your business stand out in search results.
Now you know you need them, how do you get them?
To get Google reviews, keep it simple for your customers. Here are some tips to help you get started:
Create A Google Review Link:
You can create a link that customers can click on to leave a Google review of your business. You can easily share the link via email, social channels, and on your website. Make a simple and friendly call-to-action for your customers to leave a review. When customers click on the link, they’ll be able to rate and leave a review of your business. Just follow the steps outlined HERE to get started!
Reply To Reviews:
Reply to the good, the bad and the ugly. No matter what kind of feedback you receive, build trust with your customers by responding to their reviews. Keep it short and respectful. Refrain from getting into an online argument. Thank your customers for leaving reviews.
Unsure of a review and how to respond? Please review Google’s posting guidelines for more support.
Remind Customers To Leave Reviews:
We are all busy all the time. But that doesn’t mean you can’t give a gentle nudge to leave a review. Try asking for reviews when your business is top of mind:
- When they’ve completed a transaction
- At the end of a phone conversation
- At the completion of a project
And if they still have not left a review, send a follow-up email on their recent interaction with your business and a kind reminder to leave a review.
We can help you create a winning strategy so you can put user reviews to work for your business.
Fill out the form below for a non-obligation consultation.