Let’s do a little number crunching.
Every year, there are 2 trillion searches on Google, which is about 40,000 searches every second.
Out of that 2 trillion, 46% are local searches.
That equates to around 920 billion local searches per year.
Yikes. How can your small business compete against those statistics?
We’ve got good news for you. While those numbers are pretty shocking, there are solid, actionable steps you can take to start building a strong, competitive local online presence to attract consumers to your business.
Here are our top five tips to win in local search:
Set Up Your Google My Business
The first step to secure a top spot in local search is to claim and verify your local business Google My Business (GMB) listing. This free online tool was designed for local businesses to help manage your online presence.
It’s really easy to set up. You can read more about setting up your GMB listing in our post.
A local citation is any online mention of the name, address, and phone number (NAP) for your local business. Citations can be found on local business directories, websites, apps, and on social media channels. Citations impact how consumers find your business and your local search ranking. To have a positive impact on local rankings, citations not only need to be accurate, but relevant. Once you’ve posted your information on general sites such as BBB, Yelp, Yellow Pages, etc, you should also post on industry-specific online directories.
Reviews are the most important ranking signal in Google’s local search algorithm. In BrightLocal’s 2017 Local Consumer Survey, it was revealed that 86% of consumers read reviews for local businesses with the average star rating being the most important review factor. If you don’t have any reviews, you have no time to waste!
So how do you get good Google reviews? Just a simple ask from your customers. Make it simple for them to leave a review. You can create a link for customers to leave a review or create a review landing page on your website. Read more about Google reviews here.
A frustrating mobile experience can sink your chances of gaining and keeping consumers. Slow page load, small font, and unclear calls-to-action are unacceptable when you consider that by 2021, mobile devices will influence over 1.4 trillion dollars in local sales.
Also keep in mind, that more than 75% of searches for local businesses on mobile devices end up buying from local stores.
Make sure your website is built on a responsive design platform across all mobile devices. You can read more about mobile-friendly websites here.
Publish Local Content
Publishing high-quality content specifically for your local audience is an excellent way to establish yourself as local leader in your industry and help your local ranking. Promote local events, write about community news, and provide educational content relevant to local consumers.
For a FREE consultation on how you can optimize your website to win at local search, fill out the form below!